With the new Macbook, Apple set out to do the impossible.
Working with a talented group of creatives to design the Macbook “Design Film” for the 2015 Apple Keynote, I was inspired by the dedication and persistence that the Engineering and Industrial Design team had throughout this project. The thought process behind building this macbook was an amazing process to witness unfold. The components were beautifully and strategically placed within the design constraints of the outer shell.
Lightest & Thinnest
Apple's goal was created the lightest Macbook ever engineered. This meant that every aspect had to be rebuilt and redesigned starting from the core. Throughout the process, the design team and I created 3 concepts. Each concept was presented and Apple felt it was best to magnify each feature explaining the process and thinking behind how they made it work.
In order for the engineers to fit a full size keyboard on the new thin and compact macbook, they had to completely redesign the way the keys works from the ground up. Instead of using the "Scissor Mechanism" where it tends to be wobbly, they've created the "Butterfly Mechanism" to provide a more steady, precise typing.
As for the design process, after several sketches and quick C4d render, it was best to showcase the butterfly mechanism at its profile and have it expand out.
For the trackpad, Apple gave their users another ability to actual deliver a responsive, uniform click. No matter where the user would press down, it was responsive. Engineering the haptic feedback - tactile vibration from the trackpad also allowed user to feel whats on the screen.
CPU & Battery
The CPU has also been redesigned to fit into the slimmer Macbook alongside with the batteries. The traditional rectangular batteries were able to fit into the tight space between the metal frame of the keys and the curved bottom so the engineers redesigned the batteries from the ground up. Instead of just rectangular shaped batteries, they created 3 tier layers of batteries that is incredibly contoured to fit inside the Macbook.