MOTION STUDIO: We are Royale
CREATIVE DIRECTOR Brien Holman
Royale was given the opportunity to pitch visualizations for a cyclone LED installation built in the lobby at the DirecTV’s headquarters. DTV was in the process of creating 8x8 in LED panels that would animate by interacting with the viewer. They wanted their logo to be sending out signals, effecting the elements that surrounded it.
Since DTV is technically transmitting information from one location to the next, I used optic fibers in my design. I modeled the strands in Cinema4d and pitched the idea of these elements having a constant flow out of the logo, which was located in the middle of a HD screen at the end of the installation.