ROLE: Lead Designer
MOTION STUDIO:We are Royale
CREATIVE DIRECTORS: Brien Holman & Jayson Whitmore
ART DIRECTOR: Peggy Oei
Launch 2012 E! Network with a brand new, high-end,"popping" twist. E! Network is known for their widening coverage of celebrities, television and music, daily Hollywood gossip, and fashion. We were assigned to use both the E! network personalities and the channel's new slogan, "pop of culture" to develop a premium identity for the network.
We worked closely with E! and Moving Parts, a production company where we combined both live-action footage of E! reality stars wearing vibrant pops of color with bold black and white graphic patterns in the background. At the beginning of the project,I was specifically designated the job to research patterns and see how to make the compositions more interesting and dynamic with the talents standing in front. Towards the end, I was in charge of putting the E! Network presentation together for the clients.