MOTION STUDIO: We are Royale
CREATIVE DIRECTORS: Brien Holman & Jayson Whitmore
ART DIRECTOR: Jonathan Kim
Nike wanted Royale to feature their newly designed soccer cleats, the Mercurial SU12. Inspired by the speed of some of the fastest soccer players, I designed frames where the shoe blazed through the vast desert, creating a cloud of debris, smoke, and dust. The quiet and lifeless desert showcased the new Mercurial soccer cleat electrifying and exciting its environment.
The project required great attention to detail especially when it came to how the speed and heat would warp the shoe and also effect the ground that it was on. References of dirt, wind, and high speed vehicles such as cars and boats helped me intensify the speed of the Mercurial SU12 in these frames.