Orange Telecomm

Orange is a european telecommunications company and they asked us to pitch a logo resolve--communicating the different aspects of technology and the creative work that goes into orange. They wanted their brand to be restyled in a way that is beautiful and elegant with slight implications to the yinyang, balance and harmony. 

The process

Being inspired by how electricity traveled in waves, I had the glass pieces organize themselves in a rotating, descending pattern causing a domino effect. I showed how the orange energy moved upwards, fusing the panels and sequins into a luminous orange cube--symbolizing the future where people and technology can come together because of orange.