ROLE: Lead Designer
MOTION STUDIO: SolidLA
CREATIVE DIRECTORS: Shane Zucker & Jason Ett
ART DIRECTOR: George Revilla
3D MODELING: Shane Zucker
Orange is a European Telecommunications Company and they asked us to pitch a logo resolve--communicating the different aspects of technology and the creative work that goes into Orange. They wanted their brand to be restyled in a way that is beautiful and elegant with slight implications to the YinYang, balance and harmony.
Being inspired by how electricity traveled in waves, I had the glass pieces organize themselves in a rotating, descending pattern causing a domino effect. I showed how the Orange energy moved upwards, fusing the panels and sequins into a luminous Orange cube--symbolizing the future where people and technology can come together because of Orange.