Nike App

Nike is the number one world wide leader in athletic wear. Yet, there is an opportunity that they have not tapped into,  and that is the tremendous power of a trustworthy community within a platform where all users can connect with one another to discuss the world of Nike.

Role: Visual Designer practicing interaction design

 
 

THE Problem

"Nike's growth has come from great products - careful, thoughtful distribution and excellent marketing." Nike has loyal followers from all around the globe but their app shopping experience has been limited to simple transactions between company and user. 

Currently, there is a lack of community among Nike shoe consumers where users can discuss, share and learn more about Nike products.

 

“Does Nike shoe consumers have a platform
where they can share, discuss, and learn more
about Nike products?”

 

A Solution

 

With so much information at our fingertips, it's easy to get overwhelmed especially in an app with hundreds of options and styles. Instead of users calling up friends to ask for opinion or getting swamped with reviews and ratings and comparing them to other sites, I thought why not merge both the shopping experience in the Nike app with friends who are avid Nike trend followers?

The shopping experience can be simplified and efficient if the user had access to chat a friend about his or her recommendations. By having the support and opinions of friend(s) who have purchased the gear and been sporting it for couple months, it'll make the shopping experience a more delightfully shared experience just like the old times!

 

COMPETITIVE ANALYSIS

I started to look at some of the top downloaded shopping apps that were on the App Store. I wanted to study what the user needs were, how they were addressed in each app and what pointers I can incorporate to give Nike App users a communal and delightful experience. I realized quickly that though shopping is a good experience when doing it alone, it's even more fun and can be rewarding when doing it with others. Starting with that, I started to look for apps that were built around "CHATTING". Studying and comparing these apps gave me the tools to explore how I can bring the Nike App and it's community of shoppers to a whole new level.

Here are some of the popular apps I started looking into, in order to find some consistencies and commonalities in terms of structure and content.

 
 
 

PERSONAS

 

I then began forming a series of questions to determine what users were looking for when it came to community and shopping.  With these answers I created 2 personas.

 

5 Pillars that I found in almost every successful app when it came to building a community around one shopping brand.

Solution Highlights

 
SQS_RYAN-HENRY_DK_0260-cropped.jpg
 

With so much information at our fingertips, it's easy to get overwhelmed especially in an app with hundreds of options and styles. Instead of users calling up friends to ask for opinion or getting swamped with reviews and ratings and comparing them to other sites, I thought why not merge both the shopping experience in the Nike app with friends who are avid Nike trend followers?

The shopping experience can be simplified and efficient if the user had access to chat a friend about his or her recommendations. By having the support and opinions of friend(s) who have purchased the gear and been sporting it for couple months, it'll make the shopping experience a more delightfully shared experience just like the old times!

STORYBOARD OF POTENTIALS

 

MOODBOARD

 

SKetches

Here are collected notes and scribbles of questions being answered, and how users are navigating on different apps, and their expectations. I quickly jot down what the potential user journey would look like for a Nike consumer shopping on an app and then started to sketch rough wireframes of the flow.

 
 

INFORMATION ARCHITECTURE

Using post-its on my kitchen wall, I brainstormed how users would go through this app in a seamless engaging way. I then walked several friends through this user flow. Some made comments on how if they were using the app, they would really hate it if the app asked for permission, when they didn't know why it needed it. After hearing that, I decided to rearrange the post-its so that users would be given an explanation of why certain permissions are asked so that each tap would be meaningful and purposeful to the user.

 

WIREFRAMES

 
 

Visual Designs


The landing page will start off as a flat graphic while the app is loading behind the scene. The login screen then fades in.

Landing Page

 

After logging in, the user will land on the “SHOP” screen. For those that are in a hurry or that already know what to get exactly, they will be able to make the purchase quickly.

If the user has time and is curious on what this new revamp is all about….they will select these 2 buttons which will require the user to allow Nike App to connect to their social media accounts.

 

Bottom Bar Navigation

 

ACTIVITY

See what your friends are liking, reviewing, purchasing and adding to their wish list. 

 
 

Friends

 

Profile

 
 

SHOP

Once “Women” is selected, the categories will drop down from the top. After user selects “What’s New”, a modal will pop up with more specific themes.

 

If Nike allowed their consumers to communicate conveniently with people they trust, it would help decrease the number of bad experiences
(like“returns” from unsatisfied customers).

 

 

Message friends about their purchases through the Product Page.

 
 

Message friends about their purchases through their Profile.

 

OVERALL VISUALS

 
 

PROTOYPE

  

 

REFLECTIONS

Though this was a personal project, I look at it now and wonder how else it would be different if I spent a lot longer time doing user research. For this project, I focused on the young professionals and Millennials but I didn't spend much time diversifying the users.  It was a good run and a good learning experience.